Giving Syracuse fans a gameday boost
The College & University segment is one of the most dynamic in the foodservice industry. Where else can you throw a mac and cheese party at a football tailgate? Syracuse University recently partnered with Barilla for Professionals while featuring the plant-protein upgrade of Barilla Protein+® pasta.
Campus dining is so much more than just feeding hungry students and staff. Operators are also providing food education, helping young adults establish positive eating habits and preferences that will stay with them for the rest of their lives. That may sound heavy, but it’s extremely rewarding, and can be a lot of fun, too! Syracuse University’s mac and cheese tailgate experience is a great example.
The message was simple – as nutrition messages should be – enjoy a favorite comfort food with a nutritional “Plus” from Barilla Protein+® pasta. With plant-based protein and fiber, you’ll enjoy a tasty gameday bite with more nutrients than usual!
These kinds of activations are very easy to pull together, especially when you bring in a vendor partner. In this case, Barilla brought the materials, a chef and marketing support to the party, adding value and making the experience happen without a heavy lift from the campus dining team
If you’d like to bring Barilla Protein+® to life at your operation, just ask! The team at Barilla for Professionals is ready to help, and add some marketing power to the equation. Ask your Barilla representative or email the team at [email protected].