A Marketing Tool You Can Cook!
Get your share of the Love! Capturing the attention, traffic and love from guests is always a challenge in the winter season, and Barilla® Love heart shaped rigatoni is a limited-time offering designed to help. For special events, weddings, catering, or Valentine's Day, innovating the menu for seasonal and holiday-themed LTOs is as easy as dishing up a plate of heart shaped pasta from Barilla. Heart-shaped foods are definitely a trend in popular culture, showing up in social feeds and foodservice menus as a little spark of joy to break through the clutter.
Our partners at Nordstrom found a winning combination in its month-long Valentine’s Day promotion this February that starred Barilla® Love Pasta, capturing the spirit of the season with heart-shaped pasta cuts. A simple swap of the regular menu’s pasta shapes for the Barilla® Love, including dishes like Barilla® Love with Bolognese & Meatballs, Barilla® Love with Spicy Shrimp Pomodoro, and Barilla® Love with Chicken & Lemon. “We’re excited to run the promotion next year, too, doing both special pasta dishes featuring the Barilla® Love and serving up a retail offering,” says Boyer.


Nordstrom extended its Valentine’s Day promotion to its kids’ menu, offering Barilla® Love Mac and Cheese. “In a dish we already know we can execute well, switching into heart-shaped pasta gave us a whole new selling point for the dish—kids loved it,” says Boyer. “It was a great promotion.”

Barilla® Love is available for distributors to order through DOT Foods now, shipping in early 2025. Quantities are limited, so send your distributor the link to order today and share the love!
For more information on Barilla® Love heart-shaped pasta, recipe inspiration and more, visit www.barillaforprofessionals.com/en-us/heart-shaped-pasta/.