Cookies are texts strings which act as computer markers sent by a server (the Website's server, in this case) to the user's device (normally, an Internet browser) when the user accesses a given page of a website. Cookies, which may also be set by different websites to the one the user is visiting (“third party cookies”), are automatically stored by the browser and retransmitted to the server which generated them each time the user accesses the same web page. In this manner, for example, cookies facilitate access to several web pages in order to improve the user's browsing (or allow storage of pages visited or other specific information, such as the most frequently consulted pages, connection errors, etc.), or allow profiling. Therefore, in order to facilitate the complete use of the website, on your first access to the website you should express your preferences concerning the issue of cookies.

The configuration of cookies, set by you on the first access to the Website, may be changed later at any time while browsing, by disabling or deleting the single cookie categories ("Strictly necessary" - "Statistical" - "Preference" - " Marketing").

You can view the categories of cookies enabled and stored on your browser in the following alternative ways:

1. By clicking on "Show details” on the cookie banner and going to the "Cookie declaration” section
2. By accessing the "Your current status" item of this Policy.

Characteristics and purposes of cookies

Our Website uses the following categories of cookies, which may belong to Barilla or to third parties.

I. “Strictly necessary cookies” (Technical cookies):

These cookies are necessary to allow you to browse the Website and use its functions. In particular, they enable features without which you would not be able to fully use the Website, since their presence enables basic functions such as page navigation and access to protected areas of the Website.

II. “Preference cookies” (Functional cookies):

Preference cookies allow the Website to remember your choices (such as language or your geographic location) and suggest them again on subsequent visits, in order to provide better and customised services (they can be used to suggest contents similar to those you have requested in the past, for instance).

III. "Statistical Cookies" (Analytics):

Statistical cookies are used to monitor the performance of the Website, e.g. to find out the number of pages visited or the number of users who have viewed a particular section. The analysis of these cookies generates anonymous and aggregated statistical data without any reference to the identity of the users of the Website. They are also useful for assessing any changes and improvements to be made to the Website.

  • ¨ Google Analytics

This Website uses Google Analytics, a web analysis service supplied by Google, Inc. ("Google"). Google Analytics uses cookies, i.e. text files which are stored on your computer to allow analysis of how you use the Website. The information generated by cookies on your use of the Website will be transmitted to a Google server, where it will be stored. Google will then use this information to analyse your use of the Website, to prepare reports on the Website and to provide the Website operator with further information on use of the Website and use of the Internet. Google will not associate the IP address transmitted by your browser in Google Analytics with any other data possessed by Google. You can prevent storage of the cookies by editing your browser's software settings, but this could result in the Website's functions being less customised in relation to your preferences. You can get more information on the data processing activities carried out by Google Analytics at:; you can also prevent Google from recording the data produced by the cookies and relating to your use of the Website (including your IP address) and also from processing said data, by downloading and installing the browser plug-in available at the following link:

By using the Website, you consent to Google processing your data, as the independent controller, with the methods and for the purposes specified in the Google privacy policy relating to Google Analytics, which is accessible at the following link: .

IV. Marketing cookies (Profiling cookies):

Marketing cookies are used to send advertising messages and provide services in line with the preferences you have shown.

In particular, they are used to offer you advertising and services potentially reflecting your interests, and also to create individual profiles based on your tastes, preferences and consumption choices, as detected during browsing of the Website or by referring to your activities via the browser. They are used, for example, to limit the number of times a given advert is shown, or to establish how effective an advertising campaign is from the frequency of views of the advert.

Social buttons

The Controller uses social buttons on the Website.

Social buttons are digital buttons or direct links to Social Media platforms configured for each individual “button”.

You can click on those links to interact directly with the accounts (social pages) of the Controller.

The operators of the Social Media to which the buttons redirect you are independent controllers. You can find more information on the individual privacy policies of Social Media platforms and on the methods for managing and disabling the relative cookies on the Social Media platforms.

 How to manually enable and disable cookies in your browser:

You can block acceptance of technical and/or preferences cookies on the website or some of them through your web browser, as well as manually by using our cookie banner. However, this could make access to certain Website features or pages more difficult or impossible.

The methods provided by the main browsers to manually block acceptance of cookies are shown below:

¨ Internet Explorer:

¨ Firefox:

¨ Chrome:

¨ Safari:

Further methods for disabling analytical and marketing cookies:

In addition to disabling and/or deleting cookies through your browser settings, you can also disable and/or delete individual analytical and marketing cookies by accessing the following websites:

These websites are not managed by the Controller, who therefore accepts no liability in relation to the respective contents.